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Mattel, OpenAI and Barbie

Retail Dive · 3m

Mattel brings AI to the toy box with OpenAI partnership

In April last year, Mattel announced its intentions to use AI across its business as a cost-saving measure, with a team dedicated to AI efforts. CEO Ynon Kreiz told analysts the company planned to use AI to develop and integrate products. Mattel’s goal was to save $200 million in costs by 2026.

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· 5h · on MSN

AI Barbie? Mattel & OpenAI Team Up For Smart Toys & Games

· 4d · on MSN

Barbie maker Mattel and OpenAI partner to develop AI-powered toys

4don MSN

Mattel Inks Deal With OpenAI For Fan Experiences

The partnership will see AI products brought to develop and bolster fan engagement, including potentially with attractions ...

1d

Mattel and OpenAI Forge Strategic Alliance to Redefine the Future of Toys

Beyond consumer products, Mattel will also use OpenAI’s AI tools, including ChatGPT Enterprise, to streamline internal ...

2don MSN

Week in Review: WWDC 2025 recap

Welcome back to Week in Review! We have lots for you this week, including what came out of WWDC 2025; The Browser Company's ...

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