LISBON, Maine (WGME) -- “Hang Loose, Drink Moxie.” That’s the theme for the 41st Moxie Festival in Lisbon! The festival, ...

Chugger 'Badlands' Booker, a giant parade, music, fireworks and food are a few sips of the 3-day Moxie-fueled fun planned, ...

Organizers announced Thursday the festival will run July 12-14 with the theme Mad About Moxie, which is a take on Coca-Cola’s marketing slogans from back in the day.

Moxie Festival to return to Lisbon this summer The traditional Moxie parade, chugging contest, 5K road race, fireworks show and car show will be held during the three-day festival.

The Lisbon Town Council voted 5-1 to cancel the town’s Moxie Festival this summer due to the coronavirus pandemic. Instead, the town will try to hold smaller community events through the summer.

“Mad About Moxie!” That’s the theme for the 40th Moxie Festival in Lisbon! The festival, which began in 1982, celebrates Moxie soda, the official soft drink of Maine. This year’s ...

The Lisbon Falls area is being overrun with fans of Maine’s classic beverage. Saturday’s events included the Moxie Chugging Contest, a whoopie pie eating contest, and a fireman’s muster.

Lisbon Falls’ ‘Mr. Moxie,’ Frank Anicetti, dies at age 77 Anicetti helped create the Moxie Festival, which draws 50,000 people to Lisbon Falls each year.

Moxie Festival to return this summer to Lisbon The traditional Moxie parade, chugging contest, 5K road race, fireworks show and car show will be held during the three-day festival.

The Annual Moxie Festival is celebrating its 40th year this weekend, drawing enthusiasts of Maine's official soft drink from near and far to Lisbon. The festival kicked off with a series of events ...