Google Ads accounts don’t collapse overnight – they erode. Here’s how to spot the tipping point and rebuild before ...

The new toggle reveals exactly how PMax budgets are split across channels, unlocking scaling opportunities for advertisers.

Advertisers may pay more for lower returns or invest extra time navigating an increasingly complex system. According to ...

Google announced it has new AI and large language models to fight invalid ad traffic or as Google calls it "IVT." Google ...

Google has confirmed that a recently disclosed data breach of one of its Salesforce CRM instances involved the information of ...

Enhanced abilities around analyzing ad placements could reduce ad costs and help advertisers reach more of their target audience.

The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.

Google has been instrumental in facilitating these changes by implementing their PPC (pay-per-click) advertising approach that uses your industry’s keywords to charge you only for the clicked ads.

According to Google, the updated system uses large language models to more accurately detect ad placements associated with ...