The unmissable and remarkable rise of Dubai chocolate has officially hit Costco. It all began in 2021 after Dubai-based FIX ...

Find out which brand-new dessert has just landed on the shelves of Costco, and what fans of the beloved big-box store have to ...

Eagle-eyed Costco shoppers just discovered the bakery's latest creation: A Dubai Chocolate Cake that is already sending the ...

Yeh got the idea to use Chex because she couldn't find kataifi (the crispy shredded phyllo dough found in Dubai chocolate) ...

Costco is now getting in on the fad and has added some Dubai chocolate items to its shelves, including an ice cream bar that ...

This Trending Costco Freezer Find Has Shoppers Scrambling to Find It: 'I Just Want to Try One!' first appeared on Parade on ...

Shake Shack released a Dubai Chocolate Pistachio Shake, Costco stocked After's Dubai Chocolate Ice Cream Bars and Starbucks has promoted a make-it-your own Dubai chocolate beverage.

Shake Shack's Dubai Chocolate Pistachio Shake contains pistachio frozen custard, toasted phyllo, a dark chocolate shell and chopped pistachios.

Other major names have jumped in as well. Costco has begun stocking hand-dipped frozen Dubai Chocolate ice cream bars, filled with pistachio ice cream and coated in crunchy milk chocolate.

Dubai chocolate, which consists of milk chocolate shell with pistachio cream, tahini and knafeh — a Middle Eastern shredded filo pastry, went viral in late 2023.

Dubai chocolate has become a benchmark for how quickly a moment online can ripple through the real world. It shows that attention can spark demand, and demand can reshape entire markets.