Since then, it has sparked a wave of Dubai-inspired chocolate bars and desserts across the globe, and once again in the ...

Find out which brand-new dessert has just landed on the shelves of Costco, and what fans of the beloved big-box store have to ...

Eagle-eyed Costco shoppers just discovered the bakery's latest creation: A Dubai Chocolate Cake that is already sending the ...

If you're someone who's on a tight budget, shopping at Costco can be a bit torturous. That's because part of the fun of shopping at Costco is roaming the aisles and seeing what new items have hit the ...

Topped with pistachio cream, kataifi and gold flakes, only customers in New York, L.A. and Austin will have the chance to try ...

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Shake Shack's Dubai Chocolate Pistachio Shake contains pistachio frozen custard, toasted phyllo, a dark chocolate shell and chopped pistachios.

Shake Shack released a Dubai Chocolate Pistachio Shake, Costco stocked After's Dubai Chocolate Ice Cream Bars and Starbucks has promoted a make-it-your own Dubai chocolate beverage.

Other major names have jumped in as well. Costco has begun stocking hand-dipped frozen Dubai Chocolate ice cream bars, filled with pistachio ice cream and coated in crunchy milk chocolate.

Dubai chocolate has become a benchmark for how quickly a moment online can ripple through the real world. It shows that attention can spark demand, and demand can reshape entire markets.