ANN DURBIN Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a ...

As traditional breakfast cereals face declining sales and shifting consumer habits, Ferrero’s acquisition of WK Kellogg ...

Nutella spread maker Ferrero, armed with experience in health-regulated European markets and a track record of revamping ...

Cereals are a popular breakfast food in the United States that most people (if not everyone) has had at least once, whether ...

Italy's Ferrero has continued its U.S. spending spree with its proposed acquisition of famous cereal maker WK Kellogg amid ...

An Italian candy company is looking to buy the breakfast cereal maker WK Kellogg in a business deal that would cost roughly ...

Increasingly, breakfast-cereal makers are offering more nutritious, low-sugar options. The trick is trying to find them amidst the Cocoa Puffs, Frosted Flakes, ...

While breakfast cereal can be a convenient and nutritious part of your morning routine, it’s important to choose wisely. Focus on selecting cereals with high fiber content, ...

U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news Italian confectioner Ferrero Group plans to purchase WK Kellogg, maker ...

US sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with ...