You could [buy] flowers … but this is something that’s going to last,” said Adam Korothy at Live By The Sword in Williamsburg ...

May 4, which is Sunday, marks the annual observance of Star Wars Day. It's celebrated on May 4 because of a certain line of dialogue from the films.

The phrase “May the 4th be with you” rolls off the tongue like a dad joke at a comic con: playful, a little cringey, but instantly recognizable. And yet, that’s exactly why it works.