The longest Prime Day ever is officially underway (through July 11) and as per usual, Amazon has discounted its own devices to some extreme lows. While we haven't been super impressed by the Echo deals overall, things like Kindles, Fire tablets, and Fire TVs are seeing their best prices ever by a long shot.

If you’re on the market for a Kindle, Fire TV device or Echo speaker, Amazon Prime Day is basically Black Friday for you. Prime Day deals on those devices are typically the same (or very close to) the prices we see at the end of the year near the holidays.

Amazon Prime Day 2025 is well underway. As The Independent’s consumer editor, I’m bringing you the best offers to shop right now on IndyBest’s tried-and-tested products. It’s here where you’ll find all the top discounts on everything from air fryers,