When I published my analysis on the fading effectiveness of traditional local SEO, the response was immediate. Dozens of business owners and marketing teams asked the same follow-up question: “So what ...

For small, mobile, local businesses operating without a fixed storefront, navigating the world of local SEO can feel like charting uncharted territory. Service area businesses (SABs) – think plumbers, ...

From the latest on Google's anti-monopoly trial to developments in how Business Profiles show in local search, see why 2025 is already exciting. The bane of making local search predictions is that ...

Just as AI is changing how people search, it’s also reshaping how businesses optimize for local discovery. From content creation and review management to citation accuracy and hyperlocal ...