New Delhi: WhatsApp on Monday announced that it will soon introduce advertisements and other paid features in a major shift for the messaging app, which has mostly remained ad-free since its launch.

The company stressed that users who only use WhatsApp for personal messaging will see no changes to their experience, as all new features are confined to the Updates tab that can

WhatsApp will instead use the country, city and language of the user, as well as how they interact with other ads and which channels they follow, to drive suggested content. But people who have chosen to link their WhatsApp account to Facebook or Instagram will see more personalised ads.