As a juror in the Advertising category at The Drum Awards Festival, Helen Miall explains how programmatic digital out-of-home ...

As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the industry today. It's a strategy made more difficult by the fact ...

Programmatic tech is emerging across industries, enabling smarter operations, creating adaptive ecosystems, and helping organizations cut costs and scale sustainably.

Yieldmo's Mike Yavonditte joins Inside the Stack podcast to unpack the misalignments between DSPs, agencies, and buyers.

Following his panel appearance at ATS Singapore 2023, Ryan Pestano joined ExchangeWire for an exclusive Q&A. In this discussion, Lemma's chief product officer outlines the trends shaping APAC, how ...

Insider’s Paul Verna will be speaking at AdExchanger’s Programmatic I/O conference on Sept. 26-27 in New York. Click here to register. Connected TV advertisers are enamored of programmatic because of ...

Alastair is a veteran of several successful start-ups and he has worked closely with some of Europe’s largest consumer-centric organisations to help them build better products and experiences through ...

When you hear the phrase “hypergrowth startup,” the first things that come to mind are funding rounds, new product launches, ...

Marketers using the new platform will be able to reach large, engaged audiences in respectful, brand-safe environments.

For too long the digital ad industry has been focused on “premium publishers,” when what it really needs to focus on is “premium inventory.” We need to be upfront: Premium publishers do not ...

FAST and AVOD are struggling to fill inventory and CPMs are sagging in much of the CTV world. Is programmatic the problem or the solution? Is brand or direct advertising better equipped to turn the ...

Gain insight into a new industry standard that can drive stronger collaboration, better shelf execution and new category ...