Companies increasingly see the value in mining their data for deeper insights. According to a NewVantage survey, 97.6% of major worldwide organizations are focusing investments into big data and AI.

BigQuery is one of the most underutilized tools in PPC. While data professionals have been leveraging data warehousing and Structured Query Language (SQL) for years, many PPC specialists still rely on ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. This article dives into the happens-before ...

Have you ever hesitated to explore powerful data tools because of the fear of hidden costs or complex setups? If so, you’re not alone. Many aspiring data enthusiasts and professionals shy away from ...

In my experience, large enterprises that have embraced multiple public clouds will typically use Google Cloud for analytics or any service related to “data.” The recent Google Cloud AI and Data Summit ...

Google Analytics 4 enables exporting audience and engagement data to BigQuery for deeper insights. Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, ...

Stelo, a leader in enterprise data replication today announced that Stelo Data Replicator is now available on Google Cloud Marketplace. Organizations can purchase and deploy Stelo directly through ...