Pinterest entered the world of retargeting this year with the launch of visitor retargeting in June. Then Pinterest rolled out Engagement Retargeting in August, letting advertisers retarget people who ...

Marketers tend to put a ton of energy and resources into getting visitors to their website. Once you’ve accomplished your goal of getting a potential client to your website, it’s critical to get them ...

Sometimes the devil is in the details. That’s definitely the case with search data and search retargeting. Search data is the basis of search retargeting. But it is also the intersection of search and ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dax Hamman, chief product officer of ...

LinkedIn on Monday launched its version of a CRM-matching and retargeting tool called Matched Audiences. Matched Audiences encompasses site retargeting and account-based and contact targeting, which ...

We've asked leading marketers about what retargeting is, and why marketers should be using it to re-engage those who have visited their site. What is good conversion rate, anyway? According to Larry ...

Opinions expressed by Entrepreneur contributors are their own. Did you know that nearly 96 percent of your first-time visitors are not ready to purchase from your website right away? That means in ...

According to a Forrester report, 96% of website visitors leave before completing a single desired action. Only a very meager percentage of your site’s visits will result in a conversion. This sobering ...

In my past life as a magazine publisher, I created a business-support entity known as Second Impressions. Second Impressions was a customized publishers’ reprint company. I thought the name was clever ...