• Tip 1: Don't slap your name on just anything to make a buck. • Tip 2: Find weaknesses with existing products and fix them. Then you can charge more. • Tip 3: But raise prices cautiously; make ...

One of the more dispiriting facts of consumer life is that panaceas don't routinely live up to their promises. Sure, sometimes you get penicillin, a product that needs no introduction, but other times ...

We may receive a commission on purchases made from links. Creaky doors, screeching gears, and grinding joints on an automobile bring one product to mind: WD-40. This grease-it-and-fix-it solution, ...

Those who like to tinker with older cars will no doubt be familiar with the lubricating spray WD-40 – the penetrating oil that helps helps loosen, degrease, and protect nuts and bolts. The product is ...

WD-40 has been helping to keep cars moving since 1953 – but it’s all change for the blue and yellow bottle, with the company introducing seven new formulas. The company’s Specialist range sits ...

When Garry Ridge took the top job at WD-40 Co.in 1997, he inherited the sticky task of leading what was, in his words, a “Johnny one-note” enterprise. The good news was that this one-note – the ...

WD-40 (WDFC) Chairman and CEO Garry Ridge has seen some wild uses for the well-known lubricant during his 33 years at the company. In short, it’s truly a multi-use product as advertised. “We actually ...

WD-40 (NASDAQ:WDFC) posted a topline miss and a bottom-line beat in its third-quarter earnings report, and the company narrowed its full-year sales outlook but raised its profit forecast. Shares of ...

WD-40 is one of the most recognizable products in garages, workshops, and toolboxes across the United States. It was developed in the late 1950s by the Rocket Chemical Company as a corrosion ...

If your shop is anything like mine, you’ve got a large selection of colorful cans claiming to contain the best and absolutely only lubricant you’ll ever need. I’ve been sucked in by the marketing more ...