Research examines how augmented and virtual reality are reshaping customer engagement, brand experience, and performance marketingSeattle, ...

Army leaders say they are expanding virtual training to cut down on temporary duty assignments where soldiers travel for ...

The metaverse is rapidly emerging, promising to reshape our interaction with technology and offering solid investment potential. Augmented reality (AR) and virtual reality (VR) are the foundational ...

Ohio University’s McClure School of Emerging Communication Technologies in the Scripps College of Communication has earned ...

The construction industry is using virtual reality to help improve design, safety and training. Discover how VR is altering ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

CBS Texas is proud to announce the launch of its state-of-the-art Augmented Reality and Virtual Reality (AR/VR) broadcast studio, making it the only station in the region to offer this groundbreaking ...

There's a growing buzz around mixed reality services, and for good reason. As the boundaries between the physical and digital worlds blur, mixed reality (MR) is emerging as the next big step in ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...