Value-based pricing can be powerful, but it often breaks down when the value isn’t clearly measurable, clients feel misaligned with the price or providers overcharge too early in their business ...

Traditional billing models like hourly and fixed-fee billing often fall short of delivering true value to clients. Misaligned incentives, lack of transparency, and a disregard for the actual value ...

My wife used to own her own business. One day, she called our CPA to ask a quick question about how much she could pay our kids without triggering a tax headache. They chatted for 20, 30 minutes tops.