Opinions expressed by Entrepreneur contributors are their own. Behind every Google search, there is an intention. People are looking for something in particular when they’re searching the web — the ...

As SEO priorities have shifted over the years from a focus on keywords to a more content-centric approach, the popularity of the topic of user search intent has risen correspondingly — and rightfully ...

Each new Google update sends me and every other digital marketer back to the drawing board to re-strategize on how to use keywords and content to get the best traffic. The sophistication of Google’s ...

But should you really be worried about Google’s core algorithm updates? And is there a way to maintain your rankings, no matter how many updates roll in? In this post, you’ll learn proven, SEO-intent ...

User intent, also known as searcher intent, is a theory that unashamedly stands up to the more primitive pre-Penguin and Panda tactics of optimizing purely for keywords. But how can you optimize for ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Understanding user intentions based on user ...

For brands in the CPG or FMCG space, it’s about a new standard for targeting and accountability. It’s no longer a case of merely adapting to survive. Instead, it’s about adopting intent-based ...