Research keywords. Write content. Build links. Nowadays, search engines are able to match pages even if the keywords are not present. They are also getting better at directly answering questions. At ...

Opinions expressed by Entrepreneur contributors are their own. Behind every Google search, there is an intention. People are looking for something in particular when they’re searching the web — the ...

User intent, also known as searcher intent, is a theory that unashamedly stands up to the more primitive pre-Penguin and Panda tactics of optimizing purely for keywords. But how can you optimize for ...

User intent is the foundational piece of strategic SEO efforts. It’s the tool that can help your brands move beyond chasing consumers to delighting them with your content. This article what exactly ...

Classifying queries based on the classic search intents is no longer as effective as it used to be. Today, SEOs who want to understand search intent should be closely analyzing micro intents. This ...

Each new Google update sends me and every other digital marketer back to the drawing board to re-strategize on how to use keywords and content to get the best traffic. The sophistication of Google’s ...

As Uber released an updated version of Ludwig and Google also announced the ability to execute Tensorflow models in BigQuery, I thought the timing couldn’t be better. In this article, we will revisit ...