"We see AI right now as an accelerant," says Unity SVP Adam Smith. "Players are going to accept this method of development." ...

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the world’s leading platform for creating and growing real-time 3D (RT3D) content, today launched a dedicated AI marketplace in the Unity Asset Store ...

Unity today revealed two new AI-based products for creators to enhance their real-time 3D (RT3D) content. The two products are called Sentis and Muse and are currently available in closed beta, with ...

There has been a lot of scrutiny around AI technology, and an increased attention on its application in the video game industry. Unity (U), the company behind the popular video game engine of the same ...

On the third day of GDC 2025 in San Francisco, Unity today revealed what game developers can expect from future updates of ...

Unity has fully migrated its ads network to the new AI ad platform Unity Vector, with all iOS and Android traffic now running on the platform. The move was completed ahead of schedule, after Unity ...

Intelligent design versus evolution isn’t just a divide in people’s worldviews. It’s also been a divide in the artificial intelligence community. Until just a few years ago, AI was mainly about humans ...

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

Games tech company Genies has partnered with Unity to offer game developers AI avatar and asset creation tools. The collaboration will bring IP from games, entertainment, celebrities, and sports into ...

Unity's report reveals that 62% of game studios use AI, mainly for prototyping, asset creation, and worldbuilding. 56% of AI-adopting studios use AI for worldbuilding, creating NPCs and unique ...

Developers can discover an expanding ecosystem of vetted AI solutions, including Verified Solutions, community-built solutions and up-and-coming technologies Solutions in the AI Hub cover a range of ...