When you walk down the aisles of children’s toys in big box retail stores, it’s immediately apparent that we expect boys and girls to want to play with drastically different things. The boys’ aisles ...

A new ad for Disney/Pixar's Toy Story 4 reveals Keanu Reeves' character, Duke Caboom. The Canadian stuntman, in toy form of course, is reminiscent of classic characters like Evel Knievel and Super ...

A study from Queen Mary University of London reveals that the music and soundscapes used in toy commercials are reinforcing ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Toys R Us is spreading good cheer this ...

If a toy is moving in an ad, it better move once a child gets a hold of it. That’s the latest word from the Children’s Advertising Review Unit of the Council of Better Business Bureaus, Inc., which ...