Digital analytics teams have made great strides in driving value through testing and optimizing. But many are still working in isolated digital channel silos — and that leaves money on the table. For ...

Incrementality testing only works if it drives decisions. Here’s where teams go wrong and how to use tests to guide spend and ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. The great irony of digital marketing is that you need to put a ...

Software performance testing and optimisation constitute essential activities in ensuring that modern applications meet stringent quality requirements under varying operational conditions. These ...

Whether you have been testing for years or you are just getting started, building a successful optimization program depends on careful planning, implementation, and measurement. This is the first in a ...

NEW YORK, Oct. 01, 2019 (GLOBE NEWSWIRE) -- Nosto, a global leader in ecommerce personalization and artificial intelligence for retail, is today announcing the general release of its A/B Testing & ...

Part I of this series introduced the lead/lag control strategy as it applies to parallel pump operation and discussed the need for identifying the designer’s intent for a particular system. Part II ...

A Kelvin contacting system commonly is used on devices that require precise measurements such as power management devices, precision op amps, and high bit-count ADCs or DACs. Because most Kelvin ...

It's time to turn window shoppers into buyers. So what you can test to increase your revenue? Everything. As often as possible. But start with your headlines, call to action, social validation, and ...