A few factors play into creating a TikTok-famous beauty product. The results need to be wow-worthy, the application process needs to look simple-yet-enticing, and it needs to perform better than other ...

ELLE editors put the brand’s latest launches to the test.

Add Yahoo as a preferred source to see more of our stories on Google. There are many mysteries in our world, but the one I think about most often is how the perfect no-makeup makeup look was achieved ...

A BEAUTY lover put the viral Huda Beauty lip stain to test against a £9.99 drugstore product and was shocked at the result. ‘Honest’ make-up reviewer Amber Pitkin has become known on TikTok for her no ...

From NYX’s lip liner stains to The Ordinary’s ‘Botox in a bottle’ serum, here’s what our beauty lead makes of January’s viral ...

This lip stain stayed put all evening, even after scoffing a steak and glugging numerous cocktails *All recommendations within this article are informed by expert editorial opinion. If you click on a ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Prepare to have your mind blown. The makeup industry is constantly touting certain lipsticks as "long-lasting," but how often is that really the case? I put one brand to the test — and it was unlike ...

*If you click on a link in this we will earn affiliate revenue Scroll down for the best beauty dupes A BEAUTY lover put the viral Huda Beauty lip stain to test against a £9.99 drugstore product and ...