Brands have welcomed Swift's orange era on social media, while searches for the shade saw a "dramatic surge" online.

Those two hues are the apparent color scheme for the LP, in following with the singer's history of association certain shades ...

Videos of Swifties speculating about a potential halftime show performance from the singer are garnering millions of views ...

Taylor Swift has pulled off a marketing masterclass, one which shows to what extent she’s not just a great pop star – she's a ...

Save up to 25 percent off on celebrity-favorites, including Taylor Swift’s gemstone ring and Meghan Markle’s go-to earrings ...

Taylor Swift just unveiled her new album 'The Life of a Showgirl,' and one of the covers might include her most glamorous and ...

Taylor Swift has unveiled her most dramatic hair transformation yet, debuting a short black flapper bob during a photoshoot ...

Taylor Swift's Showgirl Orange Is Set to Colour Our World with this week's The Life of a Showgirl announcement.

Taylor Swift has finally stepped into her boyfriend Travis Kelce's podcast world - and she did it in style. The 14-time ...

Forme Science’s active wear is correcting people’s bad posture, with a boost from Swifties.