Google once again said that adding schema or structured data markup to your pages will not result in those pages ranking better in Google Search. Danny Sullivan, the Google Search Liaison, said this ...

Do you want to boost your content's perceived E-A-T? Learn how to leverage structured data to do that in this guide. Google’s concept of “E-A-T” (Expertise, Authoritativeness, and Trustworthiness) has ...

Schema.org is a collection of vocabulary (or schemas) used to apply structured data markup to web pages and content. Correctly applying schema can improve SEO outcomes through rich snippets.

A controlled test compared three nearly identical pages: one with strong schema, one with poor schema, and one with none. Only the page with well-implemented schema appeared in an AI Overview and ...

A full schema audit aims to ensure that your website has the most comprehensive schema types and corresponding attributes in place for your niche. Schema markup is a vital tool for search engine ...