If you've ever fancied yourself as a watch designer, this is a good way to give it a go.

Swatch is turning watch shopping into a conversation with artificial intelligence, inviting customers to describe their dream design and then see it appear on a real, orderable timepiece. Instead of ...

Since launching the MoonSwatch in 2022, Swatch has had no shortage of unique designs for the viral Omega collab. To date, the brand has released a total of 31 different MoonSwatches, and it shows no ...

I tried Swatch's new AI-DADA customisation tool, where a prompt is all it takes to craft what's ultimately a very affordable ...

Less than a year ago, our resident watch expert editor, Johnny Brayson, hailed 2024 as the year of the pink watch, and for good reason. Not even halfway into the year, brands ranging from Tudor and ...