Once gray hair becomes your new look, it’s smart to optimize it by giving your makeup bag a makeover, too. The most impactful place to start is with your eye shadow. Lighter shades won’t do you as ...

It’s one thing to perfect a glowing foundation or sculpting contour, but mastering an eye look can be especially tricky. More specifically, understanding how to choose eyeshadow colors that bring out ...

Eyeshadow bases are designed to enhance and intensify your eyeshadow color. They have a sticky texture that helps the eyeshadow grip to your lid and stay on longer. Some bases can double as concealer ...