There are so many metrics you can track when running a Google Ads campaign. Yes, having more data at your disposal helps you make more informed decisions, but to someone new to paid search, all the ...

Managing wasted ad spend is a top priority for any successful PPC campaign. One of the most effective ways to achieve this is by implementing a strong negative keyword strategy. By blocking irrelevant ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Automation is a powerful tool, and PPC success comes when we match that power with intent and follow through in our campaign plans. Read on. Automation in search engine marketing (SEM) continues to ...

VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. Video is dominating online across PPC ads and social media channels. Unfortunately, many advertisers still repurpose social ...

Microsoft’s desire for a larger chunk of the growing online advertising market is driving the software giant’s takeover bid for Yahoo. Online advertising in the United States could more than double ...