When Stefan Thomke finished writing the Harvard Business School case study on A. Lange & Söhne, he sent it to the German watchmaker for feedback. The company’s response was a first for the 25-year ...

Experimentation Matters by Stefan H. Thomke Harvard Business School Press 307 pages $27.95 Stefan Thomke, an associate professor of technology and operations management at Harvard Business School, ...

When business executives create innovative products or services, they often look to impress their customers by delivering an experience more meaningful, more delightful, than possibly expected. A true ...

The most expensive and inventive things are not necessarily the ones that provide the greatest value to the market and vice-versa as well, says Harvard Prof Stefan Thomke. Advisory Alert: It has come ...

Advanced tools for creating and testing new products and the operations that will make them are all around us. They are not only changing the economics of innovation and operations, they are also ...

Customers want more features in the products they buy, right? Wrong. What they want is a simple and better user experience and not a product packed with features, half of which they may never use, ...

Four centuries ago, Francis Bacon published “Novum Organum,” a treatise describing the use of experiments to build knowledge and “put Nature to the question.” The application of this method to ...

Stefan H Thomke, an authority on the management of innovation, is the William Barclay Harding Professor of Business Administration at Harvard Business School (HBS). He is chair of the Executive ...

Image: Shutterstock When Stefan Thomke finished writing the Harvard Business School case study on A. Lange & Söhne, he sent it to the German watchmaker for feedback. The company’s response was a first ...