A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

Imagine, for a moment, a slinky: coiled, compact, stationary, full of potential. It is much longer in reality than in appearance, with plenty to unravel. If perched atop a set of stairs, it does not ...

Learn how an enduring purpose guides a company's principles, values, and goals, shaping its direction for financial and ...

On Monday, the Business Roundtable announced the release of the Statement on the Purpose of a Corporation(The Statement). The new Statement was signed by 181 Chief Executive Officers (CEOs) who ...

Don’t go back to your ecstatic first discovery about your field (i.e., when you were 10 or even 16). Most readers will skip this. Focus on what you have done in college. Articulate your unique ...

An SOP for scholarships is a personal essay that articulates your academic journey, career goals, and the reasons you're seeking financial assistance. An SOP for scholarships is a personal essay that ...

Forbes contributors publish independent expert analyses and insights. Robert Eccles writes about sustainability in the capital markets. “Our purpose at Newton is—and has been since our founding in ...

There are plenty of reasons for the big push for purpose. As part of the shift from shareholder to stakeholder capitalism, employees are demanding that their work, and their employers, stand for ...

Co-Founder of The Abbi Agency, a digital engagement firm providing outreach strategies to travel destinations, tech companies and B2B brands. It seems like every tech startup these days promises that ...

Learn how to write a compelling statement of purpose for university applications! Tips for crafting a personal essay that highlights your goals and experiences.