Starbucks CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at stores across the U.S.

(Starbucks is correcting to say the staffing surge applies to the more than 11,000 company-owned stores in North America rather than 18,000 company-owned and licensed stores in headline and second ...

Starbucks is investing in more baristas and hours for them in the latest chapter of its turnaround, CEO Brian Niccol said.

Starbucks is accelerating its operational turnaround with Brian Niccol's new "Green Apron" model, targeting a 4-minute order ...

The company plans to introduce smaller format stores as it focuses on the new operational model, Green Apron Service ...

Starbucks earnings were down, though near analyst expectations, as the company's CFO said that there has been "tangible ...

Starbucks is dialing back on its fast‑lane strategy. The coffee giant announced it will close or convert 80–90 mobile‑order‑only stores across the U.S. by the end of 2026 According to Business Insider ...

Starbucks increased its staffing levels at five stores as a pilot since Niccol took the helm. By May, between 1,500 and 2,000 U.S. stores will have increased headcount, with around 3,000 by the ...

Around 80 to 90 pickup-only locations in the US, many of which are located in office buildings and offer no seating, will be ...

In addition to protein drinks, Starbucks plans to introduce new baked goods and a new dark roast coffee next year.