AIR Music Technology Sprite: What is it? Recent plugin effects are certainly breaking the mould in terms of how they look and sound. Many newer titles from the likes of Baby Audio, Sound Device ...

Sprite launched Sprite Limelight, its first unified global music program, per details shared with Marketing Dive. The music program is in support of the Coca-Cola brand's recently launched global ...

Sprite, a Coca-Cola brand, is bringing back its Limelight music platform for a third year and will leverage the AI-powered Soundlabs music remix tool, available through Coca-Cola’s app, to let users ...

In hip-hop, authenticity is everything. Beats and rhymes move us, but true lyricism is what makes the music matter most. That's why Sprite is reintroducing its limited-edition Obey Your Verse Lyrical ...

Sprite has released its first music video and a new TV spot, both starring rapper Vince Staples. The Sprite-sponsored music video, now on VEVO, features “Rain Come ...

The first half of 2022 has seen rap star Coi Leray continue her arrival as one of the brightest young stars in Hip-Hop. After having dominated the airwaves throughout last year with a string of hit ...

Are you a print subscriber? Activate your account. By Elizabeth Moore - 17 min 21 sec ago By Gavin Lester - 17 min 21 sec ago By Adam Bialek - 47 min 21 sec ago By Garett Sloane - 1 hour 17 min ago By ...

Resilience, drive, and the ability to adapt. That’s what’s needed to make it as an artist in today’s world. Having a defined sense of style and a visionary eye are just the foundational building ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Sprite, a Coca-Cola brand, is bringing back its ...

Sprite might not look that complex, but that is its strength. What’s more, it really can be as varied as you wish it to be; just dial in, tweak, mix and move on. No overall bypass option. Can’t change ...