Sony is ceding control of its Bravia TV brand to China's TCL as part of a new "strategic partnership," the companies ...

TCL is taking majority ownership of Sony’s Bravia series of TVs, the two companies announced today. The two firms said they have signed a memorandum of understanding and aim to sign binding agreements ...

Sony Group (SONY) plans to spin off its TV and broader home entertainment hardware business into a global joint venture with ...

In a development that's no doubt going to send analysts and fans into a frenzy, Sony today announced that it's ceding ...

Sony is set to hand over control of its Bravia TV business to TCL. The plan is they will still be Bravia sets but will no ...

Sony Group Corp. is spinning off control of its home entertainment business, including the flagship Bravia television brand, to Chinese rival TCL Electronics Holdings Ltd., the latest Japanese company ...

Sony will hand operational control of its Bravia TV business to TCL via a JV, while retaining brand ownership and a 49 per cent stake. Here's what the deal means for both firms and the TV market.

Sony has officially announced that it will enter a “strategic partnership” with Chinese TV manufacturer TCL in the home entertainment space. The two companies have signed a Memorandum of ...

While TCL is taking the reins of Sony’s home entertainment division, the Bravia TV brand will live on. How it will live on is another question.

Sony and TCL are planning a joint venture. Sony's brand name will be retained, but its TVs and home entertainment devices ...

Tokyo-based Sony has focused on expanding its portfolio of intellectual property assets — anime, live-action film, music and ...