Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

The biggest lesson I’ve learned about working with social media algorithms is that you can’t chase the system; you have to ...

Your social media efforts should translate to profits at some point in the sales funnel. Otherwise, why do it? Yet, social media has changed, you say. Instagram doesn’t allow for direct linking. It’s ...

Editor’s note: A version of this article previously appeared at KISSmetrics.com. If you’re using social media for your business, you should be measuring it. But don’t measure just for the sake of ...

When some brands launch a new product, they do so through a multimillion-dollar advertising campaign. Other brands don’t need ...

According to Shareaholic’s “Social Media Traffic Report,” the web’s top eight social platforms – including Facebook, Pinterest, Twitter, StumbleUpon, Reddit, Google+, LinkedIn, and YouTube – drove ...

A social media content strategy is like a map and a guidebook rolled into one. It’s an essential document that tells you how to get from point A to point B to ensure a return on investment (ROI) from ...

Business owners' marketing plans are filled with a wide range of tools and options. However, nearly every business can benefit from social media marketing. With so many consumers using social media, ...