LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.

In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and lightsabers will hum and whirl when figures holding them are moved.

The toy industry is headed for its second consecutive annual sales decline, but it’s got one thing propping it up: colorful, interlocking plastic bricks. At a time when toy companies are struggling to match the massive gains of pandemic-era sales, Lego ...

LEGO has revealed a new interactive system called LEGO SMART Play, which adds built-in electronics to physical LEGO sets to make them react with sounds, lights, and movement. The system was shown this week at CES 2026 and represents one of LEGO’s biggest changes to traditional play in decades.

A new year brings with it plenty of traditions, but one of the most threatening to our wallets each passing year is that, after months of relative peace and quiet, Lego just decides to put out tons of new sets every January 1. There are over 150 new sets hitting shelves today, so here’s our roundup of the biggest and best.

LEGO Harry Potter turns 25 in 2026, and its upcoming January releases make that milestone feel like a celebration.