Vishal Desai, author of Services Marketing Essentials, is an experienced sales and marketing professional. Vishal Desai is also the author of Sales Marketing Essentials You Always Wanted To Know by ...

When marketing your business offerings, it's critical to understand the problems your consumers are facing and specify how you're the right company to help solve them. However, things begin to get ...

We all know that from a marketing perspective, financial services fall within the category of intangibles. According to Webster, an intangible is something that is “incapable of being touched.” That's ...

When you run a service-based business such as a restaurant, a hair salon or a travel agency, the way you communicate your value to your customers differs from product-based business marketing. A ...

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Emily Ketchen, regional head of marketing, Americas, at HP. For experienced ...

In a world increasingly defined by intangibles, brand-building has never been more paramount. And, never more so than in the continuously burgeoning and growing cannabis industry. The shift in the ...