Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In B2B settings, buyers now have most of the power in the buy/sell relationship, armed with ...

B2B sales teams ran into the mack truck of the pandemic economy. Amidst the adversity, lessons on the digital future of B2B sales are emerging. But how do you sell when budgets are frozen? Bring on an ...

As we near year three of the pandemic, a lot of experts are speculating about when (or whether) business will return to “normal.” Will we go back to in-person selling? Are trade shows a thing of the ...

B2B decisions aren’t purely rational. Emotion drives buyer behavior and shapes how companies lead, sell, and operate. Here’s why empathy is a business edge.

Social selling is the process of a salesperson using social media channels to engage and interact with prospects, leads and customers. Through active participation in posting and discussions, the ...

Mobile commerce appears to be the future of B2B selling for a whopping 78 per cent of companies, according to a new infographic by Usablenet. Currently about half of B2B vendors sell via mobile, while ...

The qualities that make B2B software easy and enjoyable to use are the same ones that enable companies to organically reach new customers and keep the customers they have. The Fast Company Executive ...

Even as B2B marketers breathe a sigh of relief from the peak of the pandemic's early disruption, for many, their work to recover and readjust is just beginning. Buyers are coming back, according to ...

New features on the CloudSense platform will simplify and speed up B2B customer engagement in key industries LONDON, Aug. 10, 2021 /PRNewswire/ -- CloudSense, provider of the world's most powerful ...

The ever-evolving B2B selling space, increasingly complex sales process, and changing buyer expectations present new challenges for B2B sales teams on a daily basis. At the same time, traditional ...