May 14, 2025 -- Megan DeGruttola -- Over the past few years, the kinds of B2C and B2B use cases businesses have sought our help in solving have grown in variation and complexity. Today’s companies ...

If anyone’s sick of hearing about data silos, it’s marketers. But fragmented data is still a big problem for them, making it hard to understand the impact of specific channels on campaign performance.

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Innovations across communications, data, and AI unlock new levels of personalization, security, compliance, productivity, and ROI for Twilio’s more than 335,000 active customer accounts and more than ...

Communication tool provider Twilio Inc. today announced updates at its annual SIGNAL 2025 conference, including a next-generation customer engagement platform built for an artificial intelligence and ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

Twilio announced what’s pitched as a next-generation Customer Engagement Platform (CEP) at its SIGNAL conference, including a series of updates aimed at re-shaping customer engagement through AI and ...

As AI becomes a foundational layer of customer engagement and resets the rules of marketing, NRF is applying the same ...

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How do you manage and utilise the customer data that companies are overflowing with today? This is where customer data platforms (CDPs) come to the rescue. They say (figuratively speaking): “Let me ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...