Advertisers have finally begun to consider search retargeting as a way to increase accuracy when targeting ads. They're still not ecstatic about the increase in price, compared with serving up plain ...

Video ad network BrightRoll has struck a deal with search data provider Magnetic to offer search retargeting as an option for targeting video ads. Search retargeting allows advertisers to run display ...

Since search retargeting first hit the scene, the questions from the market have become a lot more complex, partly because imitators are confusing buyers. To clarify what search retargeting is all ...

The online world has opened up unprecedented opportunity for advertisers to reach broader audiences. But it’s such a varied and complex system that many have resorted to just slapping a ...

The much ballyhooed search-and-display convergence has been lighting up the digital airwaves for over a year now as startup companies either enter the space looking to provide a solution, or media ...

Arjun Dev Arora is CEO of ReTargeter, an online advertising retargeting company. AdExchanger.com: First, please provide a bit of background on you. And how did you come to realize that retargeting ...

People can now mute unwelcome ads on Google across devices. Last month, the world’s largest search engine announced major changes expanding users’ ability to filter and block ads. By accessing ...

Bing Ads’ search retargeting, powered by its Universal Event Tag, lets advertisers create audience lists of users who have visited their sites after clicking on search ads. Now, advertisers can use ...

From within this recent article Ben Plomion (Director, Marketing and Partnerships Chango) explains how search retargeting companies follow the industry's best practices to always ensure user ...

If you think “beyond the click,” you know that getting traffic to your website is only half the battle. The real opportunity lies in turning that traffic into lasting customer relationships. One ...

Digital advertising is a crowded space, and the modern consumer is constantly pulled in different directions, so it’s no surprise that the industry's overall click-through rate hovers at around a mere ...

Over the weekend, my son and I were looking at new car options on Edmunds.com. After about 45 minutes on the site, I decided to leave the virtual showroom only to be 'stalked' by car ads for the next ...