If you are familiar with Google Analytics 4 (GA4), you probably know already that it has built-in scroll tracking by default. And naturally, you might be asking yourself: why do I need custom tracking ...

Scroll depth tracking is a way to see how users are browsing and engaging with your web pages. It’s not quite the same but it’s a good alternative to heatmap software. Scroll depth is a term that is ...

Daniel Page is the Director of Business for ASEOHosting. Analytics software like Google Analytics provide a huge amount of useful information that site owners can use to optimize their sites for ...

Google Tag Manager has added a native scroll depth trigger tool to report scroll-tracking data in Google Analytics. According to Simo Ahava’s blog post on the new feature, the native scroll depth ...