Bhargavi Shankar Mittalu, Marketing Manager, Mavuri. The Indian handloom saree is a story of a living legend dating to the Indus Valley Civilisation. A garment that has captured the world’s ...

New Delhi: Taneira, the ethnic wear brand from the House of Tata, has introduced its festive campaign, The Gift of Pure Love, centred on the idea of gifting sarees as expressions of affection and ...

There are few fabrics that can claim the cultural and emotional significance of cotton in India, and even fewer that pair as effortlessly with tradition as the cotton saree. From the sun-drenched ...

You don’t count lovers and sarees in your wardrobe! Nothing could match the charm of a saree. And this iconic nine yards of elegance is a head-turner any day. Saree has been a staple in every woman's ...

Like most young women in the country, I have, on occasion, been known to spend hours mooning over Sabyasachi's exquisite creations. I would have denied it till I died, but even as I joined my woke ...