The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational than ...
At the recent Dreamforce 2024 event, Salesforce CEO Marc Benioff focused on introducing Agentforce, a suite of autonomous AI agents designed to carry out data-driven actions across crucial business ...
For businesses already leveraging Salesforce, data is the lifeblood. It fuels customer relationships, drives sales techniques and informs critical decision making. However, as businesses evolve, merge ...
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