SAP SE SAP recently announced the acquisition of Emarsys to augment its offerings under the SAP Customer Experience (CX) portfolio. The terms of the deal have not been disclosed yet by either of the ...

Enterprise software giant SAP said Thursday that it plans to acquire Emarsys, makers of a cloud-based marketing platform and customer engagement technology. Financial terms of the deal were not ...

In response to growing consumer demand for retailers and brands to deploy AI to improve the shopping experience, SAP Emarsys is rolling out an “AI Product Finder,” which the company describes as “a ...

Building customer loyalty is a key goal on brands and retailers' agendas, but according to new research from SAP Emarsys, 83 percent of consumers feel undervalued by the brands they remain loyal to - ...

Customer loyalty is paramount, but brands are struggling to keep up with consumers’ evolving expectations and complex tech stacks. SAP Emarsys, a customer engagement platform, and Annex Cloud, a SaaS ...

SAP has entered into an agreement to acquire Emarsys to bolster the SAP Customer Experience Portfolio with Emarsys’ cloud-based marketing capabilities. The platform’s capabilities are designed to help ...

Business software giant SAP has entered into an agreement to acquire Austrian firm Emarsys. Emarsys produces software that businesses can use to interact with their customers 'on a personal level' ...

SAP seemed to be all in on customer experience when it acquired Qualtrics for $8 billion in 2018. It continued on that journey today when it announced it was acquiring Austrian cloud marketing company ...

SAP SE SAP recently announced the acquisition of Emarsys to augment its offerings under the SAP Customer Experience (CX) portfolio. The terms of the deal have not been disclosed yet by either of the ...

New integration with Annex Cloud empowers brands to build deeper customer relationships and drive revenue with sophisticated personalized loyalty programs. INDIANAPOLIS--(BUSINESS WIRE)--Customer ...