If you’re an in-house online marketer like me, no doubt your inbox also seems to be coming increasingly inundated with solicitations to try the exciting world of retargeting or remarketing or ...

Delivering retargeted ads to mobile users is a challenging practice. Marketers must decide whether the same consumer browsed through multiple mobile sites and apps, then evaluate the extent to which ...

Digital advertising is a crowded space, and the modern consumer is constantly pulled in different directions, so it’s no surprise that the industry's overall click-through rate hovers at around a mere ...

Perfect Audience, a provider of self-service retargeting solutions for mid-tier marketers, has launched new solutions for Facebook dynamic ads and Twitter's tailored audiences. To use the Perfect ...

In a time when almost all ecommerce players use retargeting as a way to multiply their revenue, the smarter your approach is, the better. In this highly competitive environment, marketers are shifting ...

Madison Logic, a provider of B2B lead generation solutions, this week announced the addition of two new products, targeting the market for analytics, retargeting and lead nurturing solutions. The ...

Criteo is transitioning from a cookie-dependent retargeting tool to a SaaS adtech provider. The decline of the retargeting revenue line is already priced into the company's valuation, while the growth ...

PARIS, FRANCE – Media OutReach Newswire – 9 July 2024 – Appier, a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making, is thrilled to announce ...

Opinions expressed by Entrepreneur contributors are their own. Digital advertising is a crowded space, and the modern consumer is constantly pulled in different directions, so it’s no surprise that ...