Whereas quantitative refers to numeric and objective qualities that someone can measure, qualitative refers to subjective qualities that rely on opinion, observation or listening abilities.

Managers use different forecast methods to inform and support their decisions. A small business owner can use sales forecasts to determine if he should hire new employees, while the chief executive of ...

Thus, future research should investigate the nature of "z" as a particular concept, in relation to "a," "b" and "c." Again, a qualitative methodology shows its worth. In the previous examples, a ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

Instructor: Bryan C. Taylor, Professor of Communication (https://www.colorado.edu/cmci/people/communication/bryan-c-taylor). Registration: email Prof. Bryan Taylor ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...