“Whether it is watching online movies, grabbing a cab or getting a takeaway, people today want great value, great quality and great experience,” says Stephen Rowe, chief marketing officer at PureGym. ...

For around £18.99 per month, PureGym does away with the swimming pools and infra-red saunas that, let’s face it, you never really get around to using. The reception desk is replaced by a PIN-entry ...