Packaging shapes consumers’ split-second decisions by conveying quality, usability, brand values and sustainability while protecting the product.

The Supreme Court’s decision to overturn Roe v. Wade earlier this year has impacted the purchasing habits of 25% of respondents to a survey by Mindshare and GroupM, per details shared with Marketing ...

Ever walked out of a store carrying a bag full of stuff you didn’t plan to buy, wondering what just happened to your brain and your wallet? Or scrolled through your online purchase history and felt ...

While the impact of tariffs remains unknown, consumers are already adjusting purchase decisions as a result of broader circumstances that are impacting them now, according to a new report from Circana ...

In B2B marketing, even the most qualified leads can get stuck in long decision cycles. From complex approval chains to cautious stakeholders, turning interest into action takes both strategy and ...

January 21, 2014 – A recent study found personal belief drives business decision makers as much, if not more than stated corporate sustainability goals and objectives. And, while some are driven by ...

For most folks, buying a car is a major decision, with a long list of factors to weigh before pulling the trigger. Now, according to one study, paint color plays a key role in vehicle purchasing ...

If you want to influence B2B purchasing decisions, start by uncovering the potential buyer's full set of concerns and needs, according to recent research from RAIN Group. The report was based on data ...

AI is no longer just a research assistant; it’s taking action. With advancements like OpenAI’s Operator, AI can now complete full tasks on a user’s behalf. Think: not just recommending a product, but ...

At Forbes Research we study how leadership, innovation and strategy are evolving in this era of rapid digital transformation. One area undergoing major change: enterprise technology purchasing. As ...

If you've been building PCs for years, picking the right components for a budget and knowing what specifications to look for ...