Earlier this year, at a Signal Shift event in NYC, the IAB Tech Lab officially announced a new open-source initiative designed to shift more digital advertising operations server-side, “providing ...
New product automates direct-sales process for maximum publisher efficiency, launches integrations with Disney, NBCU, Paramount, Tubi, and Warner Bros Discovery ...
Lack of transparency leads to hidden auction logic and buyer behaviour. Appearance frequency, timing and quality shouldn't be automated. Publisher control enables more informed decision-making.
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