Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. While most of your team is winding down for the holidays and year’s end, business ...

A strong PR plan requires early collaboration with business development, cross-team and cross-practice alignment, a clear sense of priorities, and the ability to utilize every available outlet and ...

The strategic public relations certificate program is designed to provide fundamental theories and knowledge that explore ways to effectively manage mutually beneficial relationships for any ...

The world of public relations has always been about making a splash. And in an age of more and more media clutter, breakthrough ideas have never been more important. To create that can’t-miss-it buzz, ...

Public relations is essential for business leaders to understand in today’s fragmented media landscape. This article explains how PR builds trust and credibility through ethical, non-promotional ...

Not long ago, public relations was often defined by press releases, media coverage and the occasional press conference. Visibility was the metric. If your organization made the news, the work was ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...