Programmatic’s promise was never automation for its own sake. It was accountability. But today, we're moving from reporting ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

As expectations continue to rise in 2026, one thing is becoming clear: performance can no longer be a post-campaign priority.

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. The future of marketing is a fascinating place: it offers great opportunities for ...

A deep dive into current approaches to endemic and non-endemic marketing was among the topics tackled by the leaders who joined this Doceree-hosted roundtable at Cannes. (All photos by PLAYE, Kevin ...

The recent prominence of AI tools such as ChatGPT has raised questions about their utility across industries in the long term. Certainly, myriad applications have sprouted, creating everything from ...

To simplify operations and improve performance, Bamboo Rose consolidated its demand generation under Anteriad.

Speaking to the industry, the first thing to note is that some marketers operating in B2B have only a vague idea of what programmatic advertising is, let alone why it could be relevant to them. For ...

The enhanced services extend JCDecaux’s innovative airport programmatic platform launched in 2024, enabling brands to connect with audiences throughout their journey through the company’s worldwide ...

General Registration will open soon. You can access early registration through Season Pass ticket sales now. Email Emily Rocca at erocca@accessintel.com. The original. The world leader. This is the ...