Product listing ads (PLAs) have a higher potential to brand products and services compared with text-based ads because they include an image along with the text. Marketers supported by Rimm-Kaufman ...

Traditional search ads are losing ground as Google doubles down on Shopping. Adjust your ecommerce advertising strategy before it's too late. Onsite ads are beneficial, but represent a closed ...

According to a new report from Marin Software, Google's Product Listing Ads (PLA) are winning in the paid search results with PLA click-through rates (CTR) remaining higher than standard text ads ...

Google will be updating its Merchant Center policy to allow ads for electric bikes that go up to 28 mph. This is an increase from the max speed of 15.5 mph from May 2022. This new policy is effective ...

EBay rolled out the beta version of Promoted Listings on Tuesday, a self-serve cost-per-sale ad product, to select eBay Stores merchants. Promoted Listings, which will be widely available in June, ...

Kroger Precision Marketing (KPM) at 84.51°, the retail media unit of grocery giant Kroger, will allow advertisers to purchase product listing ads on its web properties using select third-party ...

In December 2015, Amazon discontinued its highly popular Product Ads programs, even though the ads had been popular for both the company and its advertisers. Reason? Amazon made its decision based on ...